VideoEgg paying out $1M a month on facebook

I just saw the VideoEgg press release that they paid out more than $1.5MM in the first 5 months of the eggnetwork, their facebook video ad network. Mashable doesn’t think that $1.5 million over five months amounts to much, particularly since VideoEgg is working with some of the biggest Apps out there including Flixter, Vampires, and Scrabulous. That may be true, but there is some interesting discussion below the post. The most interesting tidbit is from someone who claims to be Troy Young from VideoEgg who says:

The offering continues to grow and receive great response for the ad community. We are running at about $1 million a month which is pretty good for a product that is just a few months old.

I think $1M a month is pretty good, particularly since that is just the portion they are paying out. That probably means they are doing something like $1.2 or $1.3 even on Facebook alone.

But then I took a look at the actual Ads and I must say I am a little confused. Unlike Sony’s clever sponsorship of the vampires app, the stuff I am seeing on the Egg Network isn’t really targeted to the application, it has no social elements to it at all, and it looks like it’s just one of many players trying to monetize these Apps. I took a look at the http headers and there are a ton of companies serving ads inside of scrabulous including the EggNetwork, SocialMedia, Advertising.com and Google to name a few.

Here is a Screenshot of a Microsoft EggNetwork ad running on Scrabulous.

Hit refresh and the ads get a little bit more spammy. Here are some google diet ads on the next page load.

And then even more spammy with a ringtone ad pretending to be a facebook button:

I’d love to know where the real money is coming from for scrabulous.

Posted: February 25th, 2008 | Author: Rob | Filed under: Social Media | 1 Comment »

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