User Oriented Design

We are about to start building some software over here, so it was great timing when a friend recently forwarded me this great post about consumer oriented software development. Its a very thoughtful and thorough post. If you don’t have the time to read it all (it’s so long that it actually has a bibliography!), here is the snippet that I found most valuable:

The top 4 success factors in new product development

  1. A unique, superior and differentiated product with good value-for-money for the customer.
  2. A strong market orientation – voice of the customer is built in
  3. Sharp, early, fact-based product definition before product development begins
  4. Solid up-front homework – doing front end activities like market analysis well

I couldn’t agree more. Enthusiasm and passion are never missing from startups. What is often missing though is the voice of the customer. We are going to be sure that’s not the case here.

Posted: July 3rd, 2008 | Author: Rob Goldman | Filed under: email | Tags: , , | View Comments