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	<title>robjective &#187; Presentations</title>
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	<description>its all been said before</description>
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		<title>Managing By The Numbers</title>
		<link>http://www.robjective.com/managing-by-the-numbers/</link>
		<comments>http://www.robjective.com/managing-by-the-numbers/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 20:31:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://www.robvio.us/managing-by-the-numbers</guid>
		<description><![CDATA[This is a talk that I gave at Shopping.com and eBay when I worked there. It presents a numbers oriented approach to general management that fits well with web businesses that are almost entirely measurable. It discusses several topics related to measurement and metrics including: The difference between a good metrics and bad metrics How [...]]]></description>
			<content:encoded><![CDATA[<p>This is a talk that I gave at Shopping.com and eBay when I worked there.</p>
<p><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=managing-by-the-numbers-o-1205274387114747-2" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="355" width="425"></embed></p>
<p>It presents a numbers oriented approach to general management that fits well with web businesses that are almost entirely measurable.   It discusses several topics related to measurement and metrics including:</p>
<ol>
<li>The difference between a good metrics and bad metrics</li>
<li>How many different numbers you should look at each day</li>
<li>Different ways to look at data</li>
<li>How to spot patterns</li>
<li>The 80/20 rule as it applies to the web</li>
</ol>
<p>&#8230;and a bunch of other topics.</p>
<p>The most important thing it does though is to convey that numbers oriented management is more of a mindset and a discipline than anything else.   Like any discipline, it requires daily practice and dedication. There is a certain rhythm and pace to this style of management.  With practice and patience, it will become as natural as playing an instrument or tending a garden.</p>
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		<title>Search Marketing &#8211; TED University Talk</title>
		<link>http://www.robjective.com/search-marketing-ted-university-talk/</link>
		<comments>http://www.robjective.com/search-marketing-ted-university-talk/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 06:48:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.robvio.us/search-marketing-ted-university-talk</guid>
		<description><![CDATA[I gave a 9 minute presentation on search marketing at TED University, which is the opening act for the real TED. It will be hard to follow without any narration, but I thought I&#8217;d share it for those with an interest. There is also a longer one hour version of the talk. Both presentations have [...]]]></description>
			<content:encoded><![CDATA[<p>I gave a 9 minute presentation on search marketing at TED University, which is the opening act for the real <a href="http://www.ted.com/">TED</a>.</p>
<p>It will be hard to follow without any narration, but I thought I&#8217;d share it for those with an interest.    There is also a <a href="http://www.slideshare.net/rgold_1999/search-marketing-101">longer one hour version</a> of the talk.</p>
<p>Both presentations have lots of animation and are probably better to download than to view in the flash player&#8230;</p>
<p><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=search-marketing-1204440662709467-2" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" align="middle" height="355" width="425"></embed></p>
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