Managing By The Numbers

This is a talk that I gave at Shopping.com and eBay when I worked there.

It presents a numbers oriented approach to general management that fits well with web businesses that are almost entirely measurable. It discusses several topics related to measurement and metrics including:

1. The difference between a good metrics and bad metrics
2. How many different numbers you should look at each day
3. Different ways to look at data
4. How to spot patterns
5. The 80/20 rule as it applies to the web

…and a bunch of other topics.

The most important thing it does though is to convey that numbers oriented management is more of a mindset and a discipline than anything else. Like any discipline, it requires daily practice and dedication. There is a certain rhythm and pace to this style of management. With practice and patience, it will become as natural as playing an instrument or tending a garden.

Posted: March 12th, 2008 | Author: admin | Filed under: Presentations | View Comments

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Search Marketing – TED University Talk

I gave a 9 minute presentation on search marketing at TED University, which is the opening act for the real TED.

It will be hard to follow without any narration, but I thought I’d share it for those with an interest. There is also a longer one hour version of the talk.

Both presentations have lots of animation and are probably better to download than to view in the flash player…

Posted: March 3rd, 2008 | Author: admin | Filed under: Presentations, Search | View Comments

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